Privacy Policy
Last updated: October 2, 2026
Rochester Premium Auto Group LLC (“we,” “us,” or “our”), operating as SR Online at sronline.store, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from our store.
Information We Collect
We collect information that you provide directly to us when you:
- Create an account on our website
- Place an order for products
- Subscribe to our newsletter or marketing communications
- Contact our support team
- Leave a product review
Personal Information
When you place an order, we collect:
- Full name
- Email address
- Billing and shipping address
- Phone number (if provided)
- Order history and transaction details
Payment Information
Payment processing is handled by our third-party payment processor. We do not store, process, or have access to your full credit card number, CVV, or other sensitive payment credentials on our servers. Our payment processor is PCI-DSS compliant and uses industry-standard encryption to protect your financial data.
Automatically Collected Information
When you visit sronline.store, we automatically collect certain information through cookies and similar technologies:
- IP address
- Browser type and version
- Operating system
- Referring website
- Pages viewed and time spent on each page
- Date and time of your visit
- Device information
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders, including shipping and delivery
- Send order confirmations, shipping notifications, and tracking information
- Communicate with you about your account or orders
- Respond to your inquiries and support requests
- Send marketing communications (only with your consent, and you may opt out at any time)
- Improve our website, products, and customer experience
- Detect and prevent fraud or unauthorized transactions
- Comply with legal obligations
Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize your browser and remember certain information. We use:
- Essential cookies: Required for the website to function properly (shopping cart, login sessions, security)
- Analytics cookies: Help us understand how visitors interact with our website so we can improve it
- Marketing cookies: Used to deliver relevant advertisements (only with your consent)
You can control cookie preferences through your browser settings. Disabling essential cookies may prevent you from using certain features of our website, such as the shopping cart and checkout.
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service providers: We share necessary information with third-party service providers who assist us with payment processing, shipping, email delivery, and website hosting. These providers are contractually obligated to protect your data.
- Legal requirements: We may disclose your information if required by law, court order, or governmental regulation.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are retained for a minimum of seven years for tax and accounting purposes.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption for all data transmission between your browser and our servers.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-out: Unsubscribe from marketing communications at any time
- Data portability: Request your data in a structured, machine-readable format
California Residents (CCPA)
If you are a California resident, you have the right to request disclosure of what personal information we collect, use, and share. You also have the right to request deletion of your personal information and to opt out of the sale of your personal data. We do not sell personal information.
European Residents (GDPR)
If you are located in the European Economic Area, we process your personal data under lawful bases including your consent, the performance of our contract with you, and our legitimate business interests. You have additional rights under the GDPR, including the right to lodge a complaint with your local data protection authority.
Children’s Privacy
Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will take steps to delete that information promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise any of your data rights, please contact us at support@sronline.store.
Rochester Premium Auto Group LLC
Rochester, NY